Innovation has been so over-marketed that many leaders flinch at the word. Strip the buzzwords away and it becomes simple: innovation is the habit of finding friction and removing it.
The organizations that innovate reliably don't wait for inspiration. They build a short loop: notice a friction point, propose a small change, try it, keep what works. The loop matters more than the size of any single idea.
The enemy isn't a lack of ideas — it's that most frictions are noticed by people with no permission to fix them. Give them permission, and you'll find you already have an innovation pipeline.
